GOL: Mastercard Becomes Official Payments Brand of South American Football

Mastercard , major sponsor of international football for over 30 years, announced today it has closed an agreement with the South American…

Mastercard, major sponsor of international football for over 30 years, announced today it has closed an agreement with the South American Football Confederation, CONMEBOL, to be the Official Payment Services partner and Contactless Payment brand for CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores 2019. Through the new agreements, Mastercard renews its sponsorship of CONMEBOL Copa America for the 12th consecutive edition and becomes a first time sponsor of CONMEBOL Libertadores until 2022.

As the Official Contactless Payment brand of CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores 2019-2022, Mastercard solidifies its commitment to providing consumers with safe, simple and secure ways to pay for everything that matters… like football. From ticket purchasing, to paying for taxi rides to the stadium, to the snacks purchased at the concession stands, Mastercard will work with its partners to bring contactless experiences to football fans so they spend less time paying for things and more time enjoying the games.

Consumers that use contactless love the technology’s because it provides peace of mind and saves them time – they are 10 times faster than paying with traditional methods. Shop owners save thousands of hours at checkout and reduce operational costs making it the perfect technology for people that want to enjoy football.

“As a long-time supporter of football, the most beloved sport of Latin America, we are excited to add CONMEBOL Copa America and CONMEBOL Libertadores to our roster of premier football sponsorship assets which include the Brazil National Team (CBF), UEFA Champions League and ambassadors Lionel Messi, Neymar and Javier Zanetti,” said Carlo Enrico, President, Mastercard Latin America and Caribbean. “This powerful combination of South America’s best-of-the-best in football will allow us to bring Priceless payment experiences to the fans and advance efforts toward a world beyond cash.”

As sponsors of the two tournaments, Mastercard will have the following rights:

Exclusivity in the payment services category, including Official Contactless Payments brand.
Global rights to use the tournament name and brand.
Ability to work with its partners to offer exclusive benefits and experiences to Mastercard cardholders.
Exclusive rights to the Trophies of both tournaments.
Exclusive rights to Player Escorts to offer the experience to Mastercard customers and cardholders (only for Copa America).
“Mastercard has an established heritage in sports, with an attitude that constantly seeks to conquer new challenges and a constant search to improve payment experience for football lovers. We are delighted to announce this partnership for the CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores, two of our greatest competitions that has inspired South America for decades with values like teamwork, self-belief, and a fighting spirit”, said José Astigarraga, Secretary General of CONMEBOL.

Contenu similaire